Visual information in PowerPoint boosts message retention


How do you make text heavy information more visual in PowerPoint?

They say a picture is worth a thousand words and research certainly shows this to be true. Visual information is 3 times easier to remember than oral information. What’s more, visual and oral information used together is 6 times easier to remember.

  • Three days after hearing a piece of information we will only remember 10% of it. Add a picture and we can remember up to 65%.
  • 90% of information transmitted to your brain is visual. Visuals are processed 60,000 times faster by the brain than text.

With research like this in mind, using both imagery and text in your slides is essential. It can help your viewers to retain more of the information that you are presenting to them.

Visual information in PowerPoint

If your presentation is full of slides packed with bullet points and blocks of text, your audience’s attention can drift. You risk losing them, perhaps for good.

The better we are able to visualise something the better we will be able to remember it in the future. So using visual information alongside the main points of your message with help the audience to visualise the content later on.

Of course, keep pictures relevant to the subject matter and not distracting from your message. This is vital if you want your audience to follow and be able to recall the message! Adding visuals for the sake of it or just to make a slide look pretty can confuse your audience and make them wonder why the visual has been used in the first place – ultimately distracting them from what you are trying to say.

But creating the right visual information and using your visuals in context can greatly impact the effectiveness of your presentation.

So delete surplus text from your slides, add in visuals, and tell us how you get on!