Presentation design agencies are a relatively new type of business. When Pani and I started Presented*, back in 2009, very few other companies offered PowerPoint design services. Since then, we’ve seen a huge increase in the number of presentation design companies. From the one-man-bands freelancing at home, to the larger international conveyor belts, we’re not alarmed by the competition. In fact, it’s all good news that awareness is increasing.
*For the sticklers, our name was “Cornerstone Presentations” back then. We rebranded in 2015.
Why a presentation design agency?
In the early years it was challenging to describe what I did for a living. People ask out of politeness and expect a one word answer, not something along the lines of “we improve PowerPoint presentations through a mix of communication science and good design”. The reaction I generally received was one of confusion. “You can make a living out of that?” someone once asked me. They simply didn’t believe that there would be any demand for presentation design services.
Surely everyone is capable of using PowerPoint by themselves?
Yes, so capable that “Death by PowerPoint” is a well known disparagement. And rightly so. Neuroscience regarding presentations is widely ignored in the boardroom. Connection, resonance, engagement and being memorable are end-of-the-rainbow type concepts that are hardly associated with your typical presentation. It’s assumed you have to be charismatic public speaker to do a good job. Not so: armed with good slides, you can present brilliantly and clearly.
Which brings me back to the competition: one of the reasons we’re not alarmed is because so many of these new presentation design agencies simply aren’t very good. Sorry to say that in print. Yes, they are capable of applying a new design, but not at transforming content by making it engaging or simple to understand.
And sadly the majority of creative design companies who include a PowerPoint template in their offering rarely build them correctly. And they usually do so on a Mac. Which means it won’t work in the same way on Windows. The template functionality, layouts, and interactive options are nearly always lacking. Indeed, a good portion of our own clients are creative agencies and PR companies – they know they need help, so they simply outsource to the experts! See our client split in the purple section in the pie chart below.
Design and PR companies use specialist presentation
design agencies to save time, stress and frankly, they have better things to do!
Agencies outsource their PowerPoint needs to us because it saves them time, we have the right software compatibility (PC) and expertise that their end-clients expect. We often work as a white label service as well as being up front as a presentation partner. (So their clients don’t know it’s outsourced). We troubleshoot problems, fix issues and faithfully replicate in-house design.
The pie covers our financial year back in 2016… I will update this when I get a sec (it’s 2021 now…) as well as 22% of our work coming from design agencies, it also shows that 17% of our income is from clients who use us just one time only (so far). We have an 83% rate of repeat work from clients – they know we’re essential!
It really is great news that people are looking for presentation design agencies – and if you’re reading this… you might be one of them! Well donem you’ve found us!