People usually deliver the exact same presentation via different platforms… but that’s a really bad idea! Every delivery method demands a different type of presentation, so if your presentation isn’t optimised for the platform you’re using it weakens its impact.
Below are just some of the delivery methods you might need your presentation optimised for:
…for presenting live to an audience, whether one-to-one, conference style, online webinar etc. When presenting live your slides need to serve as strong visual aids that help get your message across and not distract from it.
They need to be structured in a way that help your audience follow and process your story, and need to work in sync with the presenter – assisting the presenter(s), and not replacing them.
…for telling your story on a website. A web presentation should be self-running (not too fast and not too slow) and self-contained as it needs to work without a presenter. A web presentation needs to be well-scripted and focused so that it gets your story across succinctly, and also needs to be dynamic enough (yet not distracting) to keep viewers engaged. A website video is a powerful tool that works for you 24/7.
…for sending your presentation on email. An emailed presentation can allow the end-user complete control over speed and navigation; allowing them to move on when ready, and jump to sections (where relevant). Or it can be a well-timed self-running presentation. Either way, an emailed presentation needs to be self-contained and work without a presenter, but should still be well structured and visual in order to keep the end-user engaged and focused.
…for sharing your presentation on a tablet. A tablet presentation should be highly visual and contain very light content. A tablet presentation can be told as a story from beginning to end, or more usually as an interactive experience, using the tablet’s touchscreen capability to allow the presenter or end-user complete control over navigation.