The most important presentation technique you need

If we could only give you one tip we’d tell you about the most important presentation technique out there.

We’ll get right to it: the most important presentation technique is to remember to repeat your messages:

Brain Rule #6: Remember to repeat.


But wait, it’s not just repeating within your presentation that’s important, it’s also vital that you follow up and communicate your key messages to your audience again later in the day. It’s vital if you want long term memory to come into play. If you don’t… well then maybe you’re happy with being forgotten!?

How you go about reconnecting and reminding your audience is a different issue. Hopefully you can email them all – but don’t just send them a copy of your slides. Write something to simply highlight your call to action or to remind of your key message.

John Medina’s Brain Rule #5 says we need to repeat to remember. And #6 says we need to remember to repeat. Remembering to Repeat means that the brain will be more able to commit information to long term memory. “Repeated exposure is the most powerful way to fix memory into the brain”.

most important presentation technique - repeat later

According to Medina: In an ideal school environment, repeating what was learned would be repeated 90-120 minutes after the initial learning occurred.

Having the opportunity to present to an audience is such an amazing one! The communication and learning potential is huge and so it’s important that we make the most of these occasions.  Whilst presentation design may impress (especially if great presentation designers like Presented help you), it’s more vital that your information is clear and understandable. Some tips for clarity include good layout, simplified content, a strong structure, a repeated structure. We can let you know how you’re doing with a free presentation consultation.

We hope that in this age most presenters are aware of the need to keep content light and avoid text heavy slides. But we don’t believe that most presenters use this most important presentation technique.  They don’t make the most of the opportunity to follow up with their audience to reaffirm their messages and key content.

What do you think? Do you use this most important presentation technique? Do you remember to repeat? Do you provide a simple synopsis later in the day or later in the week?