Do your company presentations put your audience first?
Is your industry competitive? If so, you’ll know that company presentations play a pivotal role in landing contracts, showcasing your abilities, and leaving a lasting impression on your audience. However, for your company presentations to truly stand out and make an impact, you must put your audience first and avoid the common pitfalls of making your slides “all about your company”. In this article, we’ll explore key tips for creating a compelling company presentation that emphasizes audience engagement, highlights benefits, conveys your message and follows effective design principles.
1. Audience-Centric Approach:
The most successful company presentations prioritise the audience’s needs and interests. Start by understanding your audience – their challenges, aspirations, and preferences. Tailor your message to resonate with them, addressing their pain points and offering solutions. A presentation that speaks directly to the audience is more likely to capture attention and leave a lasting impression. Plan the language you use on the slides to be framed with “you” pronouns rather than “we”.
2. Focus on Benefits, not Features:
Instead of bombarding your audience with a laundry list of your company’s features, shift the focus to the benefits your products or services bring. Showcase real-world examples and success stories to demonstrate how your offerings can solve specific problems or enhance the lives of your customers. Slides with case studies are a good idea to use here. These can look amazing when delivered via an interactive menu which allows the presenter (or audience) to cherry pick which case studies to look at. This is a powerful presenting technique, especially when in virtual meetings that involve a screen share. Allowing the customer to choose which slides to look at puts them in control: also a great sales technique!
3. Strategic Messaging:
Craft a clear and concise message that communicates why working with your company will bring value. Your presentation needs to have a strong narrative flow. So take a look at your headings and decide whether they contain a message in themselves on each slide. If they do, great: and if not, consider rewriting or finding a copywriter, or Presented to help you with this area. The headings should make sense not only on the slide, but also when the presentation as a whole is read. Think about slide sorter view and missing out the text detail on the slide. Do the headings alone tell your story? They should.
Within this messaging, include key points that differentiate you from competitors and highlight your strengths. Storytelling techniques will be an asset here also to engage your audience emotionally, making your presentation more memorable. And you do want to be remembered don’t you?
4. Engaging Design Tips:
Maintain a consistent visual theme throughout your presentation. Use your branding colours, fonts, and logo to create a cohesive and professional look. Consider using a template (or getting one professionally built) to save time and to ensure that consistency within your entire organisation or sales team.
Less Text, More Images:
Avoid overwhelming your audience with dense paragraphs. Instead, use visuals like infographics, charts, diagrams and images to convey information. Visual elements are more engaging and help to break up the monotony of text. Too much text means your audience will be reading that text and not able to listen to the presenter: not what you want to happen!
Simplicity is Key:
Keep slides simple and focused. Limit each slide to one key point or idea. Cluttered slides can distract and dilute your message.
Use High-Quality Images:
Invest in high-quality images and graphics to enhance the overall aesthetic of your presentation. Crisp visuals contribute to a polished and professional appearance. Avoid over-compressing images, and make sure the default setting in your PowerPoint isn’t “Compress images on save” (check Advanced Save settings in Options) as this is one of the main culprits for deteriorated images in decks!
Dynamic Animations and Transitions:
Using animation is proven to attract attention. So use nice entry animation and slide transitions to maintain a seamless flow as well as engaging your audience. As with most things: moderation is everything. So use animation to control the flow of your content and avoid cognitive overload. Don’t try to use it to entertain… it might be annoying instead!
5. Call to Action:
Finally, end your presentation with a clear call to action. Whether it’s requesting more information, scheduling a demo, or making a purchase, guide your audience on the next steps you’d like them to take. A compelling call to action encourages your audience to take the desired action, aligning with your presentation objective. It’s surprising how many company presentations don’t encourage an action for the audience to take, let alone consider!
Mastering the art of company presentations involves a strategic blend of audience-centricity, effective messaging, and compelling design. If you’re looking to elevate your presentations and leave a lasting impression, consider seeking professional help. At Presented, we specialise in presentation design and strategic messaging. Contact us today for a quote and let us help you create presentations that resonate with your audience and drive success.
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