Brain Rule #10: Vision trumps all other senses.
According to brain scientist John Medina, visual presentations are better because vision trumps all other senses.
It’s brain rule #10 in his series, and it’s easy to apply this rule to presentations.
“Toss your PowerPoint presentations.
Professionals everywhere need to know about the incredible inefficiency of text-based
information and the incredible effects of images.
Burn your current PowerPoint presentations and make new ones.”
These are both quotes from the Brain Rules website:
“We are incredible at remembering pictures.
Hear a piece of information, and three days later
you’ll remember 10% of it.
Add a picture and you’ll remember 65%.”
So let’s burn those old text heavy presentations. Seek help from Presented to help boost the visuals in your presentations. We have vast experience in improving presentations. Both through design, and more importantly, through applying brain science.
So, despite Medina mentioning “images”, it’s not as simple as popping in more photos. Indeed, photos can be incredibly distracting to your audience. Badly chosen ones can even confuse your audience about your key messages. Unfortunately, photos provoke a subjective response, so each audience member will have a different take away from each image. Especially if that photo contains a face: we try to recognise the people in photos. Stock imagery anyone? No thanks! Did you know your brain is scanning for recognition whether you realise it or not?
So we recommend diagrams and bespoke illustrations as a strong alternative to photos.
Use a visual that demonstrates your messages. Highly targeted visual presentations are better when you tie in your heading, narration and visuals to each key message. It is powerful stuff!
We can also distil your key message into fewer words, craft compelling messages, and apply conversational language so that your audience understands faster. To put it another way: your information needs to be simplified but not simplistic.
Visual presentations improve further when animation is applied to control the flow of information. Whilst it’s important not to overwhelm your audience, animation also attracts attention: so use it wisely and to great effect. Animation is yet another visual device that gets your brain involved. So well timed, well designed animation is a visual enhancement that can really pay off.
Do don’t toss out your presentations: improve them visually instead!