Award Winning Presentation Designer06/07/17
Presentation Designer Marc Richard won the Presentation Guild Contest #002: “Makeover Makeover”
We asked Marc how he went about approaching the contest brief. Here’s what he said:
“The words ‘Chalkboards, vintage & hand lettering’ can be dangerous territory for a presentation designer in PowerPoint!
Chalkboard textured backgrounds are much less common now that the 90s and 2000s and back then they were always a kitsch response to being stuck on computers, yearning to work with our hands! Vintage is a massive vague word that can mean 100 ‘shabby-chic’ things & hand lettering translates to custom installed fonts—not a PowerPoint forte…
Aside from this, the Presentation Guild brief was direct. It clearly stated the client needs and gave multiple examples of design for inspiration. These visual and written clues amount to half the job being done for a decent presentation designer. We acknowledged that the competition also asked for a working template.
Starting with the brand Magnolia and its logo, I separated the text from the marque to add motion to the falling petal on the cover slide to meet the current trend for animated logos, giving far stronger impact to an identity than a static printed logo can.
I used Segoe Script, one of the few handwritten typefaces to come bundled with Windows — important for anyone viewing your file not to experience PowerPoint substituting your chosen font for something default and losing all formatting.
The logo petal had a delicate, etched design and I matched this with gentle plant branch illustrations used on divider slides and then repeated on the following section for continuity.
Dark chalk background meant lots of use of light colours for contrast & the brief specified gold, grey & I used white […obviously, chalk!]
The client asked for spacious design, so I used PNG stock cosmetic images without backgrounds for interesting profiles & to avoid blocking out the chalk background. I added gentle shadows & translucent shapes to let the foreground hover over the background, adding to airiness. After this, I added in some motion animation to move elements around as you progress from divider slide to content, with simple fly-in & fade effects to finish it all off!”
If you’d like to see Presentation Designer Marc Richard’s winning entry – click here: Presentation Guild Makeover Makeover