5 ways brain science can help your presentation


Brain science is a big thing here at Presented. We believe in the science behind presentations to help an audience understand and remember your message.

That’s because this brain science is almost universally ignored by businesses. We let ourselves down with slides that make it almost impossible for our audience to understand our message, let alone remember it.

We thought we’d put 5 of our brain science tips into one handy article that you can bookmark for future reference.

Using brain science in your presentation:

blog illustration - 5 ways brain science can help your presentation

Tell a story
Sometimes the content of our presentations isn’t the most exciting topic. So mimicking the structure of a story with a beginning, middle and an end can make our presentations easier to grasp, follow and remember. Make it clear why the story is relevant to your audience (the beginning), raise and resolve all the issues (the middle), and summarise and wrap up concisely and clearly (the end).

The 10 Minute Mark
Research shows that an audience is most attentive at the start and end of a presentation, with attention decreasing dramatically every ten minutes. To avoid losing your audience you need to break your messages into ten minute chunks. At the end of each section do something to hold attention, such as play a short (relevant) video or ask a question.

Play on emotions
Emotions help us relate to a story. Admittedly it can be difficult to make a corporate presentation emotional, but if you can talk about a problem that affects the audience you will have their attention right away. Using anecdotes and stories will bring each point even more vividly to life.

Be visually appealing
Visual information is much easier to remember than oral information. Using effective and relevant imagery in your presentation will grab your audience’s attention. It will also make it easier for them to remember what they have seen once the presentation is over.

Limit the text
As mentioned above people cannot remember too much information in one go, so don’t fill your slides with text. Use one message per slide and visuals to replace information where possible.

For further information on using brain science in presentations please get in touch!