5 tips for presenting to small audiences


In last week’s blog article we gave you 5 tips on presenting to large audiences. Now is the turn for small audiences.

Small audiences don’t necessarily equal easier audiences.

You may feel more embarrassed to be stood up in-front of a group of co-workers where all eyes are on you, than to be stood in-front of a large, faceless crowd. Presenting to small audiences is more common in business places and used for sales pitches, training and internal updates.

blog illustration - 5 tips for presenting to small audiences

Here are 5 tips to help you present to small audiences…

1. Research your audience
For smaller groups you can deliver a more focussed presentation. You should find out beforehand who you are presenting to, what they are expecting to get out of the presentation, and how much they already know about the topic.

2. Customize your presentation
Following on from point one, you can tailor your slide design to your audience once you know more about them. If your presentation is a sales pitch you can use the company’s brand colours in your design. You can also get away with more detailed visuals or graphs as the audience will be closer to the screen (but not too much to overload them!).

3. Make a connection
With a small audience you can (and should!) make eye contact with everyone in the room. Smaller groups will be more willing to interact with you, so it’s much easier to ask questions along the way and get input from your audience.

4. Check your audience are following you
Being able to see everyone in your audience will allow you to gauge how well the group are following and understanding you. You may be able to see confused expressions so will know to slow down and ask if anyone has any questions. If you see that people are losing interest it may be time to change the tempo and try something to get their attention back on track!

5. Handouts
In a larger presentation where it’s not always possible to provide handouts for everyone, you have to make sure that you cover as much information as possible within your slides (again, without overloading!). When presenting to a smaller audience you can leave out any extra information that isn’t absolutely essential, and include this on a handout to leave with the group at the end of the session.

We hope these last 2 blog articles have given you some pointers on presenting to different sized audiences. If you need any help on tailoring your design to your audience size, please get in touch with us at hello@presented.co.uk.