Our working memory is limited. Our brains can only absorb a certain about of information when new ideas are shared or presented to us. To make your presentation truly memorable you need to consider the limits of working memory and ways to reduce cognitive load. It doesn’t matter how charismatic and entertaining you are, if you overload the memories of your audience, they simply won’t remember it all.
When designing your PowerPoint presentation think about what information you want the audience to take away with them, what are your key messages (think in 3s). Make sure these points are emphasized and explained simply without any extraneous “noise”. Include a menu at the start of the presentation and reduce the text on your slides as much as possible. If you are presenting live you do not need to have every word on the screen – your slides should be a visual aid.
One consideration is the complexity of your content – is your subject matter difficult to explain and therefore difficult to learn and remember? As a presenter it is your job to keep your message simple in order to keep your content memorable. This may mean that you are required to break down more complex information into smaller, simpler parts. Similarly, with charts and diagrams, break them down into smaller pieces and use animation and slide transitions to accentuate how everything comes together and highlight key numbers.
Clearing the junk to reduce cognitive load
The human brain prefers spatial, visual learning and it has been shown that people have 6x better recall when both verbal and visual channels are used together. Avoid extraneous data overload and make it easier for yourself – do not try to describe what can be visualised. Compare these two pie charts, created using the same data. The aim is to highlight the sales on a Friday compared to the rest of the week:
The chart on the left requires the audience to work – they must refer to the legend to figure out what’s what whereas the chart on the right tells an instant story. The amount of “junk” on the chart has been minimized and the Saturday to Thursday information combined to emphasise the point being made.
The use of imagery
In terms of imagery, spatial contiguity proves that learning improves when words are placed near relevant pictures. In other words, using images or graphics to support your text prompts learning. Just make sure your choice of visuals supports your key message. Imagery should “connect the dots” for your audience, so that they can understand more quickly what you’re presenting to them.
As you put your PowerPoint presentation together keep in mind the limits of human working memory – in other words, work to reduce cognitive load. If you aim for simplicity your information will be remembered.
For more information on how we can help you create memorable PowerPoint presentations please contact the Presented team.