The human brain doesn’t work as well as we’d like it to; it’s easily distracted, can only focus on one thing at a time, and when it comes to storing information don’t even get us started. All this is a bit of a bummer for presenters!
Think about your presentations… even if you have content that your audience would love, their working memory will dump most (if not all) of it. So when you’ve got something to say, and you want it to be remembered too, you’ve got a tough job on your hands!
But fortunately research shows the best way to communicate, and we use that scientific insight to ensure every presentation does its job.
So just what is the best way to present to an audience? There’s a best practice, and it’s been proven over and over again, from years of scientific research.
It shows, for example, how limited the brain is. And importantly, gives us the answers on how to present to an audience, so they can actually take in, process, and remember your message.
We apply the science to everything we do. We use it to plan and structure the right story. And we use it to plan and create the right design and visuals.
Applying the science to your story and design is essential for an effective presentation…
Storytelling is the most powerful way to put ideas into the world. From ancient stories around the campfire, to today’s CGI films, stories are still the best way to communicate.
We can help you find your story. We can turn your data, facts and dry information into something altogether more interesting. Whatever your message, we’ll find the story behind it. One that puts your audience right at the centre.
Storytelling is not used often enough in presentations, as slides are too often used as an information dump. By using your slides more thoughtfully, you’ll find yourself communicating at a whole new level.
We’ll work with you to create the most compelling story for you and your audience. This will result in a more engaging and effective presentation.
In a crowded world, everyone is competing for attention, and good creative design is a step towards that.
However, presentations don’t usually have much to shout about when it comes to good design! But here at Presented, we’re not limited by the norms of what PowerPoint slides usually look like. For us, PowerPoint is simply the canvas to unleash great design!
Your design is an important part of your communication, so we listen to what you want. It’s your presentation after all. What image do you want to convey? What tone do you want to set?
We’ll work with you to create the right design concept and visuals to bring your story to life. Whatever your end design, you can be confident that it will send out all the right messages.
We’ve developed a process that works with the brain, and not against it, to make sure our clients get their presentation message across every time. You can see the process we recommend for presentations by clicking here.